About Us

PRIDE IN SERVICE has been dedicated to recognizing and honouring Canada’s police, military, and emergency service personnel since 1993. Specializing in distinctive, heirloom-quality rings, awards, and gifts, we have proudly served public service organizations and individuals across Canada for over 30 years. Based in Aylmer, Ontario, PRIDE IN SERVICE has designed and produced rings for dozens of police organizations and associations.

As of December 2024, PRIDE IN SERVICE has been acquired by Nothers The Award Store, a trusted leader in recognition solutions. For over 50 years, Nothers has helped organizations celebrate excellence through custom awards, plaques, trophies, and more. By bringing PRIDE IN SERVICE into the Nothers family, we strengthen our commitment to recognizing those who serve and protect our communities.

Our dedication to first responders runs deep. We believe in the power of recognition to honour bravery, dedication, and sacrifice. Through our long-standing partnership with Wounded Warriors Canada, 10% of the profit from our products continues to support Veterans, Military Personnel, and First Responders in need.

PRIDE IN SERVICE is honoured to carry forward the legacy of our founder, Ken Bloomfield, who worked passionately to build strong relationships within the first responder community. Since his passing in 2014, we have remained committed to his vision of providing meaningful recognition to those who serve.

Now, as part of Nothers The Award Store, we look forward to expanding our offerings while staying true to our core mission—ensuring that Canada’s police, military, and emergency service personnel receive the recognition they deserve.